January 26

How to Use Hashtags Effectively in Social Media Marketing


Confused about hashtag (#)? 

Have zero ideas, how to use the hashtag (#)? 

Want a learn it quickly and use it on social media platforms well? 

Stop worrying now. 

Because, In this post, you will get the overall idea; how exactly it works so you can use it without becoming the master.

As you can see, the hashtag is extensively used in today’s social media platforms like Twitter, Facebook, LinkedIn, Instagram, and Pinterest. 

So you should know the following key principles to get your ball up and running to enjoy the outstanding result.

What you'll Know:

  1. What is Hashtag?

  2. Why is Hashtag Important?

  3. Platforms to use Hashtag

  4. Hashtags for Social Media Marketing

  5. Categories of most common Hashtags

  6. Tools to find the right Hashtag

What is Hashtag?

Hashtag or this symbol “#” has earned immense popularity today. And day by day, it's becoming a fundamental part of social media. Plus, using as a pillar part to promote the business in such a customizable manner.

Organizations now can use hashtags to reach their target audience. Help members filter information and much more.

Before we go deep, ask yourself... why should we use a hashtag on social media?

What hashtag actually is?

What will it give you?

All the questions draw the answer:

A hashtag is a symbol. It's a metadata tag used on social networks. 

It allows users to find a meaningful message with a specific theme or content so easily.

For example, if you type #DomainName on Twitter, you will see all related posts, articles related to “domain name”.

You do not need to search for your required information anywhere else. The hashtag itself collects all the information and put it in front of the searcher without being disrupted.

How to use the Hashtag On Social Media?

Users create and use hashtags by placing the number sign or pound sign #, usually in front of a word or unspaced phrase in a message. 

It's mainly placed before the "keyword or phrase" to make it clickable and searchable. 

Before we move forward, there are some points we need to know about hashtags; Let's discover them first.

  1. Hashtags only work with letters and numbers.No spaces between words or numbers  should be placed there. 

But they don’t work with just numbers like #1971,#50, etc. You need to get a meaningful word with the numbers. Also, punctuation marks are not supported, as well as commas, periods, exclamation points, question marks, and apostrophes are not allowed to use. 

Do not use asterisks, ampersands or any other special characters whatsoever.

The hashtag is not case-sensitive. You can put words and phrases together. Capitalize each letter to make it easier to read. 

Do not put space in it. 

If you do, only the letter after hashtag will be counted.

Using a hashtag, you can effortlessly analyze what’s trending. You can easily find what people are talking about related to your hashtag keywords.

It is necessary to be relevant. Anything you post needs to be similar to the topic. Always avoid posting anything that has nothing to do with your terms.

Let’s talk about the popular hashtag like #EatPizza; now, if you want to talk about Webhosting, you have nothing to talk about #EatPizza. 

Your hashtag would be #WebHosting

Remember, the only thing you need to remember is to be specific with a keyword that accurately represents what you are searching for. 

Say, if you want to know about hosting providers on business. Then write #hostingproviders rather than just #hosting.

Keep hashtags short and easy to remember rather than using a lot of words in one tag. Never try to force hashtags on all posts. Only use them when they increase value to your post. Make sure that they are suitable to encourage discussion and collaboration at the same time.

Hashtag not only attracts your target audience. It is also used to research your competition. Search using hashtags, and you will uncover relevant content related to your topic.


Why Hashtag is important

Hashtags help to increase social media existence as it makes your content available to anyone interested in your topic to go beyond.

From the user's perspective, hashtags allow people to find posts relevant to their interests. And interact with other social media users who share those interests by joining the same conversation about hashtag ABC.

It almost effortlessly allows you to brand your business or yourself by engaging with customers. 

From a business point of view, it is your chance to get noticed and establish your company as a breakthrough voice for specific topics in any industry now.

Sometimes when you participate in a high-traffic conversation by discovering the most trendy topic. You are more likely to gain high visibility to your business. The more visibility you get, the more you can create a larger audience, which may exponentially increase fresh leads and reputation for your business.

Potential Platforms to use Hashtag.

Not every place on the internet hashtag is useful. Some crucial social media to use Hashtags are Twitter, Facebook, Instagram, Pinterest, LinkedIn, Tumblr, etc. Those are considered as the most leading platforms to use the hashtag to enjoy the desired marketing result.

Hashtag on Twitter: Twitter is the birthplace of Hashtag use. Twitter hashtags are mainly used to indicate specific topics of conversation. 

If you search for a hashtag on the Twitter search bar. You'll find the most relevant and popular posts related to your topic. 

You can watch the ongoing trends sidebar of your Twitter feed. Which is “#Explore”. Search any Hashtag in the “#Explore” search bar, and all related trends and ongoing conversations will show up. 

It also suggests you hashtags that you may find exciting. Remember one thing that you should not use many hashtags in one post. The number of hashtags should be sufficient. NOT overused.

Hashtag on Facebook: It started providing a unique URL for each hashtag just like Twitter does. To enable both the businesses and their target audience to click on and get connected. 

On Facebook, it is recommended not to use many hashtags, or two is sufficient. 

More than that will make you seem unprofessional and will most likely annoy those reading your posts. Posts you intend to be found should be posted as public. Rather than just between your family and friends. It enables anyone interested in the topic indicated by your hashtag to see your post.

Hashtag on Instagram: Hashtags can be used to complement photos shared on Instagram and help you to discover new accounts and enjoy more followers. 

Hashtags on Instagram are pretty popular as they make the images more noticeable to the audience. On Instagram, using more Hashtags often leads to more engagement. Use up to ten or eleven relevant and popular hashtags on this platform for the best reach. 

Use the search box to see what hashtags influencers or competitors are using to engage on Instagram.

Hashtag on Pinterest: On Pinterest, use one or two hashtags that are relevant to your topic. 

Click on the hashtag in a pin description to navigate results that contain the specific hashtag. Use definite and straightforward hashtags for pins every time.

Hashtag on LinkedIn: On LinkedIn, people work on this platform the same way as other social media platforms. 

If you publish long-form content on LinkedIn, use a few hashtags in the body of your post. 

One to three hashtags are usually recommended for LinkedIn. The use of hashtags on LinkedIn can get your updates in front of people outside your network. It’s a great way to increase brand awareness sometimes.

Hashtag on Tumblr: Tumblr posts have a special “Tag” section where you can enter your tags. 

These tags function like Twitter hashtags, organizing posts by topic. But the hash symbol is inserted automatically. 

Hashtags included in the main body of a post are not transformed into links.

Hashtags in Business and Marketing on Social Media:

Hashtags are widely used on every social media platform now. For business and marketing on social media, you should skillfully use those hashtags. 

It will help you to develop your marketing and get more engagement with your product. 

It can expand your content reach, increase your brand, get your content found, improve your SEO, and more.

Before you start using the hashtag for your marketing, choose a hashtag representing your business and brand. 

You can also create your own hashtag, but before that, remember the following steps:

  1. Make them short and relevant.

  2. Easy to remember and spell.

  3. Be specific to your topic.

  4. Do not use too many hashtags at a time.

  5. Use them everywhere but do not repeat the same tags in one post.

In this case, follow these strategies for hashtags,

  • Brand and campaign-specific

  • Trending

  • Content

Brand and campaign-specific Hashtags

These are the hashtags that you make for your own business. Use them for marketing your brand message and promoting them out loud. 

Make a brand hashtag that is unique to your business and define it well. 

So you can use your brand tag as your signature tag. Involve people to use them so that your brand gets marketed too.

For the promotional activity, make hashtags that are pre-used to the successful marketing campaigns.

For example, if you sell any of your products or service, you can make a unique hashtag for further results. 

Search on social media; if they’re already existing and famous on a few social sites, use a different campaign tag there. 

Trending Hashtags

A trending hashtag is all about what people are talking about now. 

It can continuously change in real-time because different platforms exist to find trends on every social media.

When you see it related to your business news, use the tag following the trend in your content update. 

To get the right audience for your posts. Do not post irrelevant topics. Those can harm your business and brand bottom-line.

There are also many online resources to find trending tags to modify and see a visual map of geographic hashtag trends. 

Look out at these sites:

  • Hashtags.org – Find trending, declining, and constant topics, as well as tag metrics.

  • Instagram – Search for Instagram hashtags and get alternatives for hashtag words. So that you can choose the most popular tags.

  • Trendsmap – This site will give you a visual map to see geographic hashtag trends. As a local business, this is a great way to know what’s working in your area almost instantly.

Content Hashtag

As you get the big picture of how hashtags are generally used in social media. 

Obviously, those are not branded tools but essential for SEO most often. 

So when you put content on social media, please do use it for your successful marketing leverage.

Here are some other hashtags that also help you to influence your marketing quite profoundly.
  • Product Hashtags: These should be related to your products. Use hashtags that both connect your product and your market.

  • Lifestyle Hashtags: People want to connect with people who have similar lifestyles. Make your hashtags identical to your product. So people can easily relate your tags finding useful to their life.

  • Event Hashtags: Event base hashtags are used for content updates. If you or your organization is taking part in any event. You can mention the event tags on your post. This type of tags helps your business to grow faster and gain popularity among the audiences of several events-related people to your business.

  • Location Hashtags: Use these hashtags to connect locally. You can easily connect with your local customers using the same local tags. So your local customers will see the updates every time you publish new content.

Advanced Tools to find the right Hashtag

Want to know what tags are currently used on a specific topic throughout social media? 

First, visit www.ritetag.com. Type the Hashtag you are searching for a particular topic. And the website will show you all the results connected to your topic. Secondly, Hashtags.org is another place to show you which tags are hot in real-time.

Finally, as hashtags are getting crucial for social media users, you must pay attention to them for your successful marketing execution. You may already clear it's so easy, but the only thing that brings you result when you use it in the real world.

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