As you become aware and notice, 2022 is close to us. And a new year always comes long with recent trends in the world of social media marketing.
It may still be a few times away, but it pays to get on board with these trends as early as possible.
Prepare your marketing plan now so that you can take full advantage of it from above and beyond.
Discover The Social Media
Marketing Trends 2022
Augmented reality
The idea of augmented reality has been around for a few years now. And we have been watching it for a few years now into this world, like Dulux and Ikea smartphone apps. This will allow you to virtually place paint on your walls or a chest of drawers in your bedroom, but in 2022, augmented reality is about to kick-off!
From Apple’s iPhone 8 and iPhone X models, both devices incorporate a new chip designed to enhance augmented reality. And there are talks of Snapchat and Instagram introducing AR features so strongly today. It would be helpful for social media marketers to get their products or services even closer to potential customers.
Laying-down Law
It's tricky for social media platforms to make some controversial decisions regarding the 2016 presidential election.
And after Facebook invested in new AI and human forms of monitoring for their adverts. It's likely that social media such as Facebook, Instagram, and Twitter will be stepping up their codes of conduct and following governance policies to protect them from criticism in the future.
Artificial intelligence
2017 was the year of the voice assistant, with Amazon's Alexa, Apple's Siri, and Microsoft's Cortana all spending more time chatting away with people in their own homes.
The times are transforming every day. And companies are insanely moving fast, focusing purely on social media platforms.
To communicate with customers using chatbots, voice assistants, and other forms of artificial intelligence.
Now it's 2021 also vastly Offering personalized shopping suggestions on services like Messenger, WhatsApp, and other social media, which can broadly impact your business when you work on it with care.
Ephemeral content
Ephemeral content is a type of content that only lasts a maximum of 24 hours before disappearing forever. The likes of Snapchat have developed this type of content, allowing users to post more authentic, realistic portrayals of their lives.
And the lack of permanence reduces the chances of criticism if the content isn’t exactly what people expect.
This more realistic type of content you'll create for the audience. The better chance it carries to provide value to your audience for the long run.
Live Streaming
In the last 3 three years or more live streaming has been crushing social media in so many ways.
Entrepreneurs, experts, problem solvers, and so many creators are taking huge advantages from Live streaming.
And you can do the same.
Talk to your audience.
Provide them value.
Solve their challenges just using live streaming, which you'll get on almost any social channel like Facebook, Instagram, LinkedIn, and anything in between.
And as you are looking for the modern tools to look after your social media success, it's another most helpful tool you can really enjoy.
Digital Hangouts
The other most useful transformational tool that Covid-19 invites global businesses to connect with is the Digital Hangout.
You may have already seen that people are getting obsessed with it.
There are so many practical and easy tools such as Skype, Zoom, Google Hangout, etc. Those all are designed to virtually meet people you want to meet or help any kind.
And of course, you can see the services like Houseparty, a video hangout platform that is now used by over one million people every day. It looks like Facebook may be creating something similar to tap into this market.
Last Thought:
Finally, you may get a little overview of top social media marketing trends to look at.
Remember if you just get started. Don't know how to use it. Never get panic. Because start with just one. Get good at it. Then try others to add value to prepare your desired result from social media.