Web security is increasing in demand as hackers are growing day after day.
Because most of the start-up businesses don't know about the safety, how it works, and what it can cause website as well as business.
Today search engines also poorly evaluate the website without security. HTTP and HTTPS are all about your website security and how you can save your property from harmful threats or destructive hackers hand any kind.
Ultimate Distinction Between HTTP vs HTTPS
Before we get started, I just want to let you know, Https or website security is not secondary anymore. If you're going to save your website from all viruses, hackers spam of any kind, keep your website and traffic secure. Then you must use HTTPS as long as you're in business. And in this short article, we will talk about how HTTP and HTTPS differ from each other and the best solution for you to safely run your business.
Every time your customers land on a web page which is not protected by an SSL will show HTTP:// at the beginning of the website URL.
This means your website is not secure for the user.
If the users do business with you there, information can get stolen by a third party or hackers.
Which is a huge trust issue for business owners and a risk factor for customers. It also lets the audience or visitor believe that you may not be able to securely serve their needs.
Any information transmitted via an HTTP connection is vulnerable to being tampered with, misused or stolen. Your visitors deserve to know any data they share with you is safe from their eyes.
On the other hand, HTTPS simply let the audience know that they are safe, their information safe, and everything they do with the website or this business will also be secure in every way for them.
Which is naturally increase audience trust to do business with you. This means when the SSL or web security is installed on your site; It shows HTTPS. It’s security certification for the website.
Does HTTPS has any Good for a business website?
As you can see, enabling encrypted connections is a great way to protect your website with an SSL Certificate.
But, it’s not the only reason.
Here are some HTTPS benefits to add value to your business.
Speed up Performance
Being the slow kid on the block and the last one picked for dodgeball is a bummer.
Being slow online could cost you everything.
It can cost traffic, money, time and the business at the same time. HTTP is being replaced by a newer, faster version—HTTP/2. Encrypted connections are required to unlock the latest speed and security features.
Increases Search Engine Traffic
Google prefers SSL as a ranking factor. And you can see google almost always wants user-friendliness. Where HTTPS conforms to google, everyone who visits your website is secure anyway.
Do you want free traffic from your site?
Do you want consistent free traffic for your business?
Well, you have to please google first.
Because now, you may understand how important for a website to have the SSL installed.
Enables Mobile Options
Salesforce reports show today, more than 90% of marketers believe mobile is core to their business.
Mobile’s most popular features—Geolocation, Motion Orientation, Microphone, Voice search, Fullscreen and camera access—require HTTPS to be enabled by most browsers.
Which will give your business an edge in so many positive ways.
Protect Brand Reputation
A recent CA Security Council Report shows a mere 2% of customers would proceed past the “Not Secure” warnings that are due to kick on July 1 for all webpages without HTTPS connections.
Show visitors your brand values their security by protecting your website with an SSL Certificate. So they can trust and easily do business with you.
Deliver A Outstanding Experience
Don’t let visitors engage with several pages on your site only to get broad with a “Not Secure” warning on pages you haven’t protected.
Give them what they want and the security they need for both of your long term benefits.
HTTPS is no longer optional if you want to build a business online. The excellent news is; it adds massive value to your business.
It simply validates your identity and simply show the audience you care. You care about their protection, their personal information and anything that keeps them safe.
You may notice a few years ago; chrome displayed a green padlock icon with HTTPS in the address bar of the website.
This is secure. And the circle-i with a message that this website is not secure.
But the security team will be taking it one step further by displaying a red triangle for all HTTP pages.
Emily Schechter, Product Manager for Chrome Security, said on the official Google Security blog.
That it is the first phase to flag non-SSL-HTTP sites that process passwords or credit cards.
Then, Google plans to extend the non SSL warnings to Incognito mode in the following releases and will eventually show a red triangle on all HTTP pages.
This will help answer the visitor’s question, “Is this site encrypted?” Or, maybe a better question “Is this site safe for transactions?” The answer is No.
The site is not encrypted. So this is not a secure website.”
This means without SSL someone can not only access the data from the internet. They also can hack your traffic and send it to their sites.
When traffic is not encrypted, it makes us vulnerable to anyone. Using the same Wi-Fi at the local centre or coffee shop, someone can steal our email, passwords or banking information as well.
The proper installation of an SSL certificate will disappear the “Not Secure website” sign. It will be replaced with a green padlock icon. Then the site will be secure for any online transactions and public dealings.
It’s important to note that SSL isn’t about confidentiality, which most people think of it.
It's about security and authenticity, which in many cases are much more important.
Schechter also explained that switching over from HTTP won’t affect sites’ search rankings; it is easier to install and much cheaper than ever before. It also enables the best performance and powerful features that are too sensitive for a nonsecure website or HTTP website.
For most startups and small-to-midsize businesses, the move to HTTPS shouldn’t be difficult.
While you can buy and install a certificate from multiple providers or your web hosting company itself.
Most web hosts are offering easy one-click Encrypt SSL certificate installation and most also provide automatic renewals.
Why is My Website Not Showing Secure?
Have you noticed a “not secure” warning showing up in your website address bar? Are you wondering why it’s displaying there?
Well, Google has quite aggressively started to communicate the HTTPS status to users by identifying those that don’t have an SSL certificate, with a not-secure warning. We probably don’t have to tell you that this isn’t a good thing; it doesn’t look great and it can stop people from visiting your site. In this article, we will address exactly what the secure warning means, how to fix it and the advantages of doing so.
What is the warning?
You might have started seeing the “not secure” warnings rolling out lately, don’t worry…you’re not imagining it. Google’s new update means that they’ve started to let everybody know when the website they are visiting is not HTTPS enabled.
What this tells users is that a hacker could look at the data they have inputted into the site; things like passwords, addresses and card details could all been seen. A hacker could even, in some extreme cases, hijack the connection or redirect the user to a malware-laden page.
For obvious reasons, people are circumspect of a not secure website, some even choose not to stay on the website.
What it means for your visitors
So, we touched on it briefly in the point above, but your visitors will not like this warning.
Internet users are told to look out for these not-secure warnings. If they see them, they’re advised to not enter any kind of sensitive data and, in some cases, exit the page.
Users are becoming more cautious and more cognizant of the issues on the internet, scams and viruses are a worry for them, and it is, in complete fairness, your job to make them feel safe and to make them feel like they can trust your website.
What does it mean for you?
If you own a website, and it shows a “not-secure” warning, you could be losing out on a lot of traffic or revenue.
If you run any kind of e-commerce website, your users will most likely not be entering their card details on your site, and they will ultimately look elsewhere for the product. This means you lose out on revenue.
If your business relies heavily on traffic, a not-secure warning could be affecting this too. Users may not re-enter your site because of the not-secure warning, and your website could possibly be showing up lower down on the search results as a consequence.
How do I fix it?
By now you’re probably in agreement that you need to fix it. The good news is; it’s pretty easy to do.
You need to get an SSL certificate, which is basically something which stops all suspicious activity on your website. It binds the domain name with the organisation identity, which will activate a padlock and make that undesirable “not secure” in the top left, completely disappear.
You have an option to get a free SSL certificate or a paid one. Both have their benefits, but we recommend a paid one.
The benefits of doing it
To begin, you will get the convenience of being labelled as “secure” in the address bar – and that really can’t be faulted.
You’ll also (most likely) be ranked high in the search results, as being secure gives Google a good reason to boost you up there. This is great for businesses that heavily rely on traffic for revenue.
Users and visitors will also be more inclined to enter their bank details and address, which is a necessity for e-commerce sites.
Last but not least, and kind of the whole point of an SSL certificate – your website will be protected against scams and viruses.
Will you run into any problems?
A lot of people put off making their website secure because they don’t really know how to do it and are scared it will change their site.
A lot of questions we get asked are; “will it lower my ad revenue?”, “How do I do it?” and “will and SSL certificate affect how many visitors I get?”
Redirecting a website to HTTPS isn’t hard at all, your visitors won’t be affected (in fact, it might benefit you) and it shouldn’t lower any ad revenue.
Is it difficult?
No, not at all. If you choose a free SSL you will have to renew your certificate probably about every 90 days, which isn’t extremely convenient. This is one of the reasons why we recommend a paid SSL certificate.
With a paid SSL certificate, you have different options, the renewal process is super easy, you’re protected with a warranty (if anything does happen on your site, you’re entitled to a pay-out) and, quite importantly, you will get customer support, which makes the entire process monotonous.
Achieving a secure site, in short, is an easy and beneficial process which you should absolutely do.
Can I get help?
Of course, with paid SSL certificates, customer support will always be there to offer you helpful advice.
If you feel like you need a little bit more help, you can use a technology partner, they will help you with all your technology needs. Avalon Hosting Services will help you with anything you could possibly need revolving around your website or tech problems. They don’t let you rack up a costly bill either.
To summaries, if your site is showing a “not secure” sign, you need to invest in an SSL certificate, as soon as possible. You can choose from a free SSL certificate or a paid SSL certificate, and you can get help as you go along, either from customer services or a technology partner.
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