There were over 5.5 million businesses in the U.K in 2016 and around 28 million in the US alone, and over 99% of these were small or medium-sized. It is essential for businesses to have Digital Marketing an online presence. Strong competition means all small business owners need to be on top of their game when it comes to Digital Marketing Strategy. Without a marketing team or a wealth of time, an arsenal of effective and time-saving tools are essential for getting your business noticed online. This short yet essential list of 10 of the Best Digital Marketing Tools is the perfect aid for any small business owner.
Google Webmaster (Search Console)
This software Consider provides you with valuable information about how well your website is performing, how google crawls your site and errors, or opportunities within your SEO. You can link your webmaster account with your analytics and AdWords account to see how well your paid and organic search terms rank and what search terms you are ranking for.
Analytics is essential for any online business, whether you are big or small. Many of the tools on this list provide detailed insights into your online presence whether on your website or through your social feeds. It is crucial to understand your audience, and what is, or isn't, driving traffic to your website. Google Analytics is a free and comprehensive tool making it perfect for any small business owner. Google has even produced an online course for Analytics users who want to get more out of their software. The software provides you with information from general statistics about your website to full comprehensive reports on user behavior.
Analytics reports on which draws people to your site and what is keeping your visitors interested. You can also discover where visitors are leaving your site with the exit pages report. This allows you to re-tool pages that lead people to leave your site. Similarly, Google Analytics offers a Bounce Rate breakdown, showing you the proportion of visitors who are navigating away from your site before clicking through to a second or third page.
It is important to know how many pages people are visiting when they come to your site. If they aren't looking at more than two pages that lead to conversions then a re-design may be on the cards. Furthermore, this report offers information about the operating systems your visitors are using, as well as whether or not they're using desktop or mobile devices. The information provided can help you correct issues with incompatible web features; analyzing these features can help you change your website and optimize it for conversions.
Similar to Analytics, Google Trends is also free and easy to use. Google Trends is a tool for navigating around trending stories and can be used to better understand your audience.
Google is suggestive of public opinion and searching for your keywords will show search trends over time. You can see if products have been popular or if they are in decline, and the news headlines feature allows you to monitor popularity in correlation with news stories at that time. It is also useful for generating content ideas people are interested in, as it helps you understand hot topics people are searching for and talking about.
Google Keyword Planner
This software considers digital marketing tools and provides all the information a small business needs in order to make knowledgeable decisions when it comes to keywords. For example, by entering a competitor's website you can get their complete keyword strategy. Not all the features of Keyword Planner are suitable unless you're creating paid ads, but you can still get lots of value from it for your SEO strategy, such as finding low-competition, high-volume keywords to use in your campaigns.
Facebook and Facebook Audience Insights
Social media is a vital medium for any small business owner, as it can help strengthen your relationship with customers. Facebook is especially effective for keeping these connections blooming as it facilitates emotional connections on a large scale. Posting photos of your products and services give people a behind-the-scenes sneak peek into your processes, adding a human element to your business that your customers can connect with.
You can use Facebook to interact with customers from your smartphone. This can be vital as responding to a customers post in a timely manner can strengthen rapport.
If you're a small business owner, you probably already know that there isn't always time to constantly man social media pages. Growing and maintaining effective social media accounts is a full-time job. It has introduced a feature that allows you to schedule posts even years into the future, increasing coverage on your page whilst saving precious time, also allows you to advertise 'offers'.
Facebook Audience Insights gives businesses an insight into their audiences' habits, where they are from, and the lifestyle they live. Having more information about your audience can help target your marketing efforts towards your niche, rather than spending on an audience that doesn't care about your product.
This is another fantastic social network. When used correctly, can be very useful for a small business' digital marketing strategy. LinkedIn allows you to acquire new customers through online recommendations. Word of mouth still stands as the most powerful form of marketing, and asking satisfied customers to write a recommendation is your opportunity to do this online. Sharing your blog content on LinkedIn can also help convince potential customers of your expertise.
LinkedIn differs from other social networks however as it allows you to build your industry network. You can search for associations and networks to partake in, as well as social events in your industry to help your real-life networking.
Twitter and Followerwonk
As a small business owner, you may find it hard to use Twitter effectively as a digital marketing tool. The competition is fierce and even the most successful companies struggle to get their content seen on their followers' feeds. The reason most people aren't engaging with your tweets is simply that they don't see it. Since Twitter changed its algorithm, the site will show your tweets if your followers are constantly interacting with your content. The way to do this is to communicate with people individually. Another thing small businesses often do wrong is only tweeting about content once. Whilst posting hourly about your latest blog post is a little OTT, sharing a tweet a few times throughout the week or month increases your chances of being seen.
FollowerWonk is software which can aid your Twitter presence. As well as helping grow follower count, it can find relevant users to follow, as well as analyse the demographics of both yours and your competitors followers.
Manning your social media accounts is hard work. Hoot Suite allows you to keep on top of this task as digital marketing. This software allows you to manage multiple accounts from across different platforms. This software offers a useful monitoring service that shows your mentions, replies, and direct messages on one dashboard. Conveniently, you can also schedule updates. Hoot Suite's reports are forms in a way that you can present to clients without much additional work.
This software has 12 trillion indexed links and crawls over 6 billion web pages every single day. Ahrefs is an important SEO apparatus that provides you with an array of backlink tools. It is important for small businesses to build high authority backlinks as this is a key ranking factor. Ahrefs can analyze your own site to make sure your links are legitimate and aid you to disavow or remove link spam. You can read more about link spam here. It can also analyze your competitor's websites to see where their backlinks are coming from, which is a good starting point when creating your own link-building campaign.
It can be a laborious process however Mail Chip allows users to simply copy and paste lists of emails. There are plenty of design template options making it easy to customize. You can include your own company colors, logo, and images. An email on MailChimp can also be triggered on a specific date, event, or activity – exciting! Once an email has been sent, this software offers tracked details. And stats straight away, which you can even access on-the-go through an iPhone app.
Buzz Sumo recognizes that content is king. That provides customer insights, influence information, and competitor analysis based on your content. It is important to know what people are talking about and this software gathers information. On what topics are gaining the most attention, as well as who is getting the most attention. Knowing what your competitors are up to and see. What does and doesn't work for them can save you time and money in trialing your own efforts.
This list barely skims the surface of available software which can help with your digital marketing needs. Each of the software packages in our list has one thing in common. They save you time and money, whilst providing insights into how your efforts are affecting your business. Using even just a few of these tools will drastically improve your digital marketing performance.